Rene Nieva
Founder
One of the pioneers of the local PR industry. Rene founded Perceptions in 1987 after various stints with multinational companies in New York and Asia Pacific.
“PR is doing good and telling people about it.”
About us
Our story
A PR agency in the Philippines since 1987. Still loving the challenge.
Since 1987
From an ’80s startup to one of the country’s leading full-service communications agencies.
Perceptions was established in 1987 by Rene Nieva, one of the pioneers of the local PR industry, after various stints with multinational companies in New York and Asia Pacific.
From a startup in the 80s, Perceptions has now grown into one of the country’s leading full-service communications agencies.
The company has outlived its founder, and continues to thrive under the tutelage of highly capable and extremely dedicated boomers and zoomers.
Strategic alliance
The Creative Brandfire connection
We are in a strategic alliance with Creative Brandfire, Inc. (CBI), a digital agency that specializes in content creation, social media management, brand activations and influencer collaborations. CBI currently serves leading retailers Ace Hardware, Toy Kingdom, and Pet Express.
This alliance expands Perceptions’ portfolio of services and enables it to offer an enhanced digital approach to its clients.
What CBI brings
- Content creation
- Social media management
- Brand activations
- Influencer collaborations
Our people
Leadership
Noel Rene Nieva
President & CEO
Noel Rene Nieva runs Perceptions as President & CEO. He is a previous national chair of the International Public Relations Association—Philippine Chapter (IPRA PH) and led all three of Perceptions’ Grand Anvil awards from the Public Relations Society of the Philippines (PRSP).
Winnie Pantangco
Chief Operating Officer
With 26 years in public relations, Winnie leads Perceptions’ media trainings. As Associate Regional PR Director at Turner Entertainment Networks Asia, she oversaw Cartoon Network spokesperson media training in Hong Kong, Singapore, Taiwan, and Australia. Her crisis and issues experience includes Amway Philippines, Johnson & Johnson Philippines, MSD, and Home Credit Philippines. Ateneo Management Economics; NYU SCPS Public Relations certificate.
Joy Mirasol
VP for Client Services · Managing Partner, Creative Brandfire
With 20 years in public relations, Joy leads client services at Perceptions and is Managing Partner of Creative Brandfire. Her crisis and issues work includes Airbus, Mattel, Microsoft Philippines, Ace Hardware, Optum Philippines, Cargill Philippines, and Lazada Philippines. Campaign experience spans Discovery Networks Asia-Pacific, Hong Kong Tourism Board, LEGO, Lenovo, and more. Ateneo Communications; London Business School Certificate in Mastering Digital Marketing (2021).
APAC network
One Asia PR Group
Perceptions is a strategic partner in the One Asia PR Group—an Asia-Pacific public relations network that supports client referrals and multi-market programmes across the region.
Through our partner agreement with Hahm Partners (from about 2023), we connect Philippine counsel to trusted PR partners when brands need coordinated support beyond a single market.
What this means for clients
- Referrals across APAC markets
- Multi-market programme support
- Local counsel with regional reach
Industries we know
Our experience and expertise span a range of industries, and many of our clients have stayed with us for decades.
- Aviation
- Agriculture
- Academe
- Entertainment
- Tourism
- Health
