What we do
Full-service communications for brands across the Philippines—from tried and true PR to the digital age, and from reputation protection to causes worth championing.
PR that earns attention—and keeps it.
Perceptions is a PR agency in the Philippines. Since 1987 we have helped brands nationwide earn coverage, protect reputation, and tell stories worth telling—without mistaking volume for progress.
Who we are
A Philippine firm founded by Rene Nieva, one of the pioneers of the local PR industry. Today it is run by Noel Rene Nieva as President & CEO—previous national chair of the International Public Relations Association—Philippine Chapter (IPRA PH), and the lead for all three of Perceptions’ Grand Anvil awards from the Public Relations Society of the Philippines (PRSP). Still allergic to PR done just for the heck of it.
What we do
- Public relations — strategies and stories that get clients seen and heard.
- Digital communications — online outreach, social, and influencer work with our Creative Brandfire alliance.
- Crisis management & media training — 24/7 backing when reputation is hard to earn and easy to lose.
- CSR — campaigns for companies that genuinely do good, and want to tell it straight.
Proof, not promises
- A PR film for Hong Kong Tourism Board that became the highest-grossing Filipino film of all time.
- TLC Fest 2019: 150,000 attendees in one day, beating TLC’s own records.
- “Biyahe Tayo” for Bonamine—an ode to Philippine tourism that still travels.
- Two decades helping Johnson & Johnson train Filipino midwives.
- Three Grand Anvil awards from the Public Relations Society of the Philippines (PRSP), led by Noel Rene Nieva.
- Clients across aviation, entertainment, tourism, health, and more—many for decades, not quarters.
If you need a partner who has been through a few cycles and still shows up for the hard conversations, start a conversation.
Public Relations
We get **it done.
Thirty years in the game and still loving the challenge of coming up with ideas that will get our clients seen and heard.
We put ourselves in their shoes – getting up to speed on how the business works, defining the challenges, setting realistic goals, and drawing on our experience and expertise to design strategies that use tried and true PR tactics to help realize results.
The highest-grossing Filipino film of all time is a PR initiative to promote Hong Kong as a destination to Filipinos all over the world.
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Digital Communications
There’s no denying the power of the Internet.
We’re here to help companies and brands shape their communications for the digital age.
Expanding our approach from traditional and broadcast channels into digital platforms, Perceptions has integrated in its services online PR outreach, targeted boosting, and influencer and social media collaborations and the like, backed by our strategic alliance with digital agency Creative Brandfire, Inc.
- Online PR outreach
- Targeted boosting
- Influencer collaborations
- Social media collaborations
TLC Fest 2019 surpassed its targets and attracted 150,000 attendees to a one-day event, beating TLC’s own records.
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Crisis Management
Reputation is hard to earn but easy to lose.
When the going gets tough, we have our clients’ backs 24/7.
…but before that even happens, we prepare them to deal with the worst, through our Media and Crisis Management Training.
Media Training
Face the media with confidence.
Perceptions’ Media and Crisis Management Training is designed according to international and regional standards. Participants are given an understanding of how journalists work in the Philippines, taught to create key messages and impart interview skills and strategies to give them the confidence to face the media, and protect and enhance the image of the company.
- How journalists work in the Philippines
- Creating key messages
- Interview skills & strategies
Clients who have had their management officers trained under Perceptions include
- Lazada Philippines
- AboitizLand
- Microsoft Philippines
- ExxonMobil Exploration and Production Philippines B.V.
- Johnson & Johnson (Philippines), Inc.
- MSD
- Siemens Philippines
Corporate Social Responsibility
We love working with companies who genuinely do good.
Perceptions has worked on various campaigns and advocacies for different clients and organizations, from the multi-awarded “Biyahe Tayo” for Bonamine, to cornea donation pledges for the Eye Bank Foundation with Visine, to two decades of midwife training with Johnson & Johnson.
We’re really proud of these campaigns and are eager to do more!
Throughout our more than three decades of existence, we’ve built our business on the success of our clients in the corporate and consumer spaces.